A4 Digital written report by Maria Espinoza Next Vision | Page 55

u
aw
m
e
20/21
r
trend
Eco-anxiety
Eco-anxiety consumers have behaviour on
quickly adapting and change their lifestyle
for good values. They connect with ethical
and sustainable lifestyle and share it along
with their peers’ age 15-34. It’s the fastest
growing lifestyle movement and its increasing
as many Eco anxieties began to change their
outlook to some industries. Carbon footprint
and the single-use plastic bag is a must in
their daily lifestyle and are more, more
conscious and educated on where their
products are from. Reformation is a perfect
fashion brand the Eco anxiety look up and
are inspired by. They are ‘They are actively
looking to make a change.’ LSN, 2018
15-34 years old
based in major cities
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