A4 Digital written report by Maria Espinoza Next Vision | Page 57

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Plastic waste
“With consumers increasingly concerned about plastic’s
environmental impact, supermarkets and retailers must act now to
reduce their reliance on the material.”
LSN, 2018
A Plastic Planet in collaboration with design studio launched the
world’s first Plastic-free Trust Mark, in May 2018. Swedish supermarket,
ICA is using innovation for their aim to use new laser-based labelling
system for fruit and vegetables, a technology that has been dubbed
‘natural branding’. This demonstrates this retail trend is all based on
how consumers are more concern on how to shop ethically.
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