REGENT STREET
Regent Street has a more traditonal feel to it due to its elegant Georgian buildings. It tends to attract customers with a mid to high end budget.
The range of merchandise is largely mid to high end clothing as well as some jewellery and beauty shops.
The pricing strategy is mostly premium. However, it could also be competitive becuase there are lots of stores selling similar merchandise.
The choice of location attracts a lot of people as it bisects with Oxford Street and is very near to Oxford Circus Tube Station.