Bricks & clicks- when a company has a shop on the high street and online.
Multi-chanelling- this is when a company provides numerous ways for customers to purchase goods.
Omni-chanelling- using various channels to enhance a customer's shopping experience including research before a purchase, for example mobile apps.
Bricks & mortar- another name for when a company has a physical store.
Click & collect- when a customer orders an item online and then collects it from their nearest store.
Subscription- when a customer signs up to recieve something on a regular basis, this is usually a publication.
Gross Domestic Product (GDP)- the monetary value of all the finished goods and services produced within a country's borders in a specific time period
Gross Value Added (GVA)- is the measure of the value of goods and services produced in an area, industry or sector of an economy.
Macro environment- these are uncontrollable factors which fall under PESTLE whic stands for political, economic, socio-cultural, technological, legal and environmental .
Micro environment- these are internal and controllable factors within the immediate area of operations for example competitors and customers.
useful words