CARNABY STREET
Carnaby Street has a very different atmosphere to the rest of the surrounding area . The pedestrinised streets make it feel more like a town and it tends to attract a more alternative audience especially young people.
The pricing strategy is competitive because there are a lot of stores that sell similar merchandise such as trainers and alternative style clothing.
The range of merchandise is mostly clothing, shoes, beauty and home accessories.
Carnaby Street runs parallel to Regent Street and is close to Oxford Circus Tube Station to attract a large amount of people.