911@50 Media kit November 2013 | Page 4

3. Why you should participate in 911@50 magazine 911@50 is not a regular Porsche magazine. Readers enjoy their monthly magazines and then put them away. This magazine will be a point of reference that the reader will read several times. It will also be his guide regarding Porsche servicing, insurance and spare parts for months or years to come. Moreover, the reader will pay much attention to the special classic car section. When it comes to classic Porsches we're all just a bunch of kids. Doctors, lawyers, managers, journalists, Porsche owners or just fans of the brand, we've all spent and will spend much of our free personal time drooling over early 911s, thinking of how much better our lives would be if we had such a weekend toy. And sooner or later, we do find out, when we manage to realize our dream. That’s exactly when we need all the help we can get from a magazine, trying to keep our beloved possession in prime condition. Also, because you will reach a highly targeted audience of Porsche owners and enthusiasts who are renowned for their brand loyalty. 75% 75% of Porsche owners go ahead and buy another Porsche when they decide to buy another car. You’re the ones helping them keep their dream alive. According to surveys, readers have a more favourable view of a company or brand when it advertises, especially if it does advertise in their favourite magazine. And we’re aiming that the 911@50 will be their favourite magazine. According to many marketing agencies’ studies, advertisements on the internet is something people hate. Advertisements in magazines on the other hand is something people like and look forward to checking out. That’s exactly why you should choose to advertise with us. The 911@50 might be an online publication, but it is a digital magazine so readers will enjoy the advertisements as part of the experience and use them as sources of information. They’re not some pop-up nuances that they try to get rid of as soon as possible. That’ ??????????????????????????????????????????????????)??????????????????????????????????????????????d????????????????)???????????????????????????????????????????????????????????????????????????)?????????????????????????????????????????????????????????????????????)?????????????)????????????????????????????????????????????????????????????????????M??????((0