8 Figure Funnel Formula 8 Figure Funnel Formula | Page 9

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Remember that building funnels is a customized experience even though we discuss the
particular types of funnels in this book that are most commonly used, that does not mean
that people are not creating custom funnel steps each and every day for their business. Like I
mentioned earlier the most important thing is identifying your goal and then building a funnel
that works towards achieving that particular goal.
If you are doing a sales page funnel it’s very important to have the following items in place
before sitting down to write the sales copy on the page:
1. What is your main product you are selling?
2. What is the main “hook” that will make people want to purchase your product?
3. What is your “upsell offer”, again this is important because it increases the average customer
value. In today’s world where marketing costs are constantly going up this piece of the funnel is
an absolute must in most cases to product a positive ROI.
4. You’ll want to identify the hook for your upsell and tell the potential customers why it
enhances or increases the value of the initial product they purchased.
5. Always identify your delivery method of the product they are purchasing and test it before
setting your funnel live.
6. The most important piece of the puzzle is having a good copywriter to put words on your
page that will convert into sales. This is a skill and one that not everyone really possesses (myself
included to be honest). Usually you can find copywriters for your niche on places like Upwork.
com or even sometimes Fiverr.com
Again if you use ClickFunnels in most cases you can do all of this right inside the same
platform so it’s relatively simple and certainly not something that requires a Harvard
degree to figure out.