8 Figure Funnel Formula 8 Figure Funnel Formula | Page 8

8
SALES LETTER FUNNELS
A Sales Page funnel aims to create sales by presenting a Sales Letter, which is one of the most
common ways to deliver information about your offer to visitors and potential customers. The
difference in this and a VSL funnel is simply the use of video or lack thereof. Usually on a Sales
Page funnel you’ll find a great deal of content in a “long form” letter aimed to deliver the sales
pitch for your product. If you’re using this type of funnel it’s high suggested that you also take
one of our copywriting courses, as words on the page will be the key to sales.
Usually A Sale Page Funnel Will Consist Of 3 Main Steps:
1. The actual sales page, which is the page a customer lands on to see your sales letter
presentation.
2. An additional “upsell” page, which is a page that offers your customers the opportunity to
purchase an additional product or upgrade. The only people that see this page are the ones who
actually make a purchase from your initial page.
3. A purchase information and thank you page is always displayed after a purchase to show
customers what they bought and how to access it.
People who have a product that they want to sell use sales page funnels, so it’s more of an
e-commerce type of funnel. If that is your “goal” then this type of funnel can be used to test
results against a VSL funnel, which is also used to sell products. Now if building your email list
is still a very important function for you it’s also possible to put a squeeze page in front of your
sales page.