50 facebook marketing ideas e book 50_facebook_marketing_ideas_2012 | Seite 9

J azzing Up Continued •••••••••••• 50 FACEBOOK MARKETING IDEAS ••••••••••••••• 30 31 30 • • • 37 Free Stuff: Offer a free sample, coupon, video, download, trial or chapter of a book. Sell Stuff: Do you sell products? Add an app for a store to sell your products. Or maybe just feature your product of the day or week at a special price to create some buzz. Educate: If your product or service requires a bit of educating in order 32 33 34 to convert people to customers or to buy more, use a section on your Facebook page to teach them. Teavana , a specialty tea shop, does a great job of this on their fan page. I wrote an article about their tactic and how you can do something similar on your Facebook page. Introduce Yourself: Have an about us tab or a tab on the founder or someone else of importance in your company. I did this on my Face- book page so people know who is behind Idea Sprouts (me!) FAQ: If you get a lot of questions about your business or products, consider adding an FAQ tab to your Facebook page. Recommendations: 35 36 37 If your Facebook page is set up as a local business, you can ask for recommendations from your fans. Here’s an article I wrote to show you how to set up your page to receive recom- mendations. Pinterest: People love Pinterest! If you have a Pinterest page for your business, add a tab for it. People can see your boards and follow you. Use Woobox to add a free tab for your Pinterest page. Newsletter Signup: Let people sign up for your newsletter right from Facebook. Depending on your email marketing service, they may even provide an easy to use app to do this on your page. Share This Ebook! •••••••••••••••••••••••••••••••••••••••••• www.ideasprouts.com 9