50 facebook marketing ideas e book 50_facebook_marketing_ideas_2012 | Page 10

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38 Store Locator:
39 Map: If you have one location that people need to find, add a tab with
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If you have more than one location or products that
are sold in many different stores, add a store locator.
a map and directions.
Resources:
Create a tab with helpful resources. These can include
your own blog articles and free downloads as well as useful websites
for your customers.
Blog: Have a tab with your blog articles. An app called Networked
Blogs does the job nicely. Or just have a tab that tells people about
your awesome blog and ask them to subscribe to it.
Partners: Do you have any partnerships you’d like your fans to know
about? Perhaps an alliance with another business or a charity you sup-
port? Create a tab to tell them more about it.
Contact Us: Give people an opportunity to contact you privately with-
out going to your website.
YouTube Channel: If you have a YouTube channel for your busi-
ness, add a tab for it. All of your videos will appear and people can
comment on them within Facebook.
Twitter: Create a tab with all of your latest tweets. I suggest this route
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as opposed to having your tweets automatically post directly on your
Facebook wall. People don’t want to see the same posts on Facebook
and Twitter.
SlideShare: SlideShare is a social media networking site where you
can share your presentation slides. If you make a lot of presentations,
you might consider signing up and then adding the app to your Face-
book page. People can get to learn more about what kind of expertise
you share. Add the SlideShare app on Facebook to get the tab.
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