50 facebook marketing ideas e book 50_facebook_marketing_ideas_2012 | Seite 11

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Pictures and Words
•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••
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When you set up your Page, you’re given space to add text about your business
and the opportunity to add unique images. Be sure to use this to your advan-
tage. Here’s how.
Profile Picture:
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The profile image is the small square image that
shows in the left bottom corner at the top of your page. This image will
also be shown on your fans’ streams when you post something. So you
want this image to be recognizable and easy to decipher. You must
upload an image in the size of 180 x 180 pixels, but this image will only
show up as 160 x 160 pixels.
Cover Photo: The cover photo is the big image at the top of your
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page. The size of this image is 851 x 315 pixels. Facebook rules do not
allow you to use this image to promote your business in any way. That
means you can’t have your website, address, phone number or any
mention of sales or free offers.
Instead, take advantage of this space by adding an image that gives
people a sense of what your business is about. Take a look at these
examples I like.
About: Below the profile picture is a little space to put text. It’s pretty
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limited, so make good use of this about section. I suggest you include
a link to your website at the end of this text. That way, if someone is on
your page and is interested in learning more about your business, they
can quickly click to visit your site.
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