50 facebook marketing ideas e book 50_facebook_marketing_ideas_2012 | Page 12

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and Words Continued
•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••
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Call to Action Images: To the bottom right of your cover photo,
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you’ll see small images. One is always there. It is a link to your photo
albums and it displays you latest photo you’ve added. The other 3 are
available for your Facebook apps and you can add your own images
for them. This is a great opportunity for you to call people to action. For
instance, have a custom tab that has a sign up for your email list. Your
custom image can then be “Sign Up” or “Stay Connected”.
Take a look at the Idea Sprouts Facebook page for ideas on what you
can do.
50 ideas were simply not enough . . . here’s one more!
Timeline Images: Facebook Timeline was introduced in early 2012
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and the idea behind it was for people to create a timeline of all the
events in their lives. Business Pages can do the same thing by noting
important events in company history.
If you feel your company history is interesting to fans, by all means, add
images to reflect it. Some examples you may want to take a look at are
the U.S. Army and Coca-Cola.
The Importance of Photos
BONUS IDEA
Photos and other images are very important on your Facebook page.
Typically, they get the most response from your fans – a lot of likes,
shares and comments. Share images related to your business, of your
business in action or every now and then, images that are inspiring or
funny.
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