50 facebook marketing ideas e book 50_facebook_marketing_ideas_2012 | Page 8

H
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to Jazz Up Your Page With Extras
•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••
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Keep people coming back to your page and spend more time there, by adding
great features for your fans. They’ll be able to spend more time on your page
exploring all of your content. All of these options can be added as “Tabs” on
your Facebook page. Facebook apps are used to add tabs. To learn more about
apps, read my blog article.
Note: I share apps for implementing the following ideas in the Resources section
of this report.
Giveaways:
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Who doesn’t love winning something? People love to
enter contests! It doesn’t always have to be a big giveaway either. Just
remember to follow the Facebook promotion rules. You’ll need to use an
app to facilitate the giveaway. I have listed my favorites in the Resourc-
es section of this guide.
Landing Tab: You’ll convert more “likes” if you have a landing tab.
You can send people to a landing tab as opposed to sending them di-
rectly to your wall. A custom landing tab gives people a reason to click
like.
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Note: Due to the Facebook changes in early 2012, you can only direct
people to a landing tab, you cannot have people land here when they
go directly to your page. So to get people to land directly on a custom
landing tab, send them to that tab from your website, an email or Face-
book Ads.
Opt-in Form:
28 On your landing tab (or another tab) present an offer to
people that requires them to give you their email address to take ad-
vantage of the offer. A bonus to having a Facebook page is building up
your email list!
29 Fan Gate: Require that people “like” your page in order to see spe-
cial content. Make them want to like your page!
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