50 facebook marketing ideas e book 50_facebook_marketing_ideas_2012 | страница 7

T
ips ••••••••••••
for Posting
on Your Facebook Page
50 FACEBOOK MARKETING IDEAS •••••••••••••••
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Share Relevant Content:
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Keep your target market in mind when
posting something to your Facebook page. Will they find it interest-
ing? Helpful? A lot of pages tend to update their page with “Company
News.” That’s okay from time to time, but don’t bore your fans.
Get Personal: Ask people how their days are going, what their plans
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are for the weekend or how the weather is where they are. People love
to chat on Facebook and you’ll be surprised by how many response
you get to these types of questions.
Be Authentic: Your business has a personality and you should show
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it. Make sure that whoever is posting on your Facebook page as your
business is showing the best face of your business. People will respond
positively to the personality of your business.
Have Fun: Yes, you’re serious about business, but you can have fun
on your Facebook page! Use photos and videos as a way to inject
some fun into your page.
Repeat What Works: Over time, you’ll notice patterns. Certain con-
tent will evoke more response. Make sure you keep that in mind when
you’re brainstorming upcoming posts. Give ‘em what they want!
BONUS IDEA
Facebook Insights
Use the analytics that Facebook provides you with, called Insights. In-
sights will show you data on new likes, unlikes, your reach (how many
people saw your posts) and how many people were talking about your
posts. The “Talking About” metric combines all the likes, shares and
comments on your posts.
Use this data to make better decisions about what to post. You can
see what people respond to the most and post more of that type of
content.
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