Working with the Google Keyword Planner –( Categories)
When I’ m on the Google keyword planner I like to look at the“ add group ideas” to see how google is grouping keywords together – It’ s usually very easy to spot some very good categories that can be used on your site.
Latent Semantic Indexing( LSI) & Google Google is very intelligent and groups words together into clusters. The more words out of a cluster you use then the better the chances are to be seen as the most relevant site and rank.
Here is an example of LSI at work A website that talks about“ Bing, Excel, Word and Powerpoint” can find themselves ranking for the word“ Microsoft” even if they don’ t mention the word“ Microsoft” on their site