Step 3 – Discover
In this step we will discover new ranking opportunities to target.
Using the keywords and data we got from step 1, it’ s now time to add them to the Google keyword planner to find out if any of them are worth targeting.
We will be looking for keywords that have good monthly searches associated with them, buyer intent and solid CPC’ s.
A word on ranking In Google When trying to rank in Google, it becomes much easier to rank when targeting many areas of the niche as opposed to just the one or two keywords.
When targeting 1 or 2 keywords only, you could find yourself stuck for topics to write about and could end up with a shallow site- something that Google looks down on.
Targeting multiple topics surrounding your niche allows you to rank for multiple keywords and shows Google you are an authority in that niche.
It also makes sure your site is grouped together and highly relevant for your keyword topics.