Here is another example A website that talks about“ Iphones, Ipads and Mac book pros” can find themselves ranking for the word“ Apple” even if they don’ t mention the word“ Apple” on their site
Google is much more intelligent than it once was and doesn’ t require you to blast the keyword you’ re trying to rank for all over your pages, this might have worked some years ago but no longer works today.
It’ s very important you optimize each page using LSI terms and to try and target those grouped words and clusters.
If you have enough LSI words mentioned on your site then you’ re sending the perfect signals that
Google needs to rank your site and you will never be spamming a single keyword all over the place.