And by doing this we will know:
� What topics / keywords Google relates with our keyword � What type of products are being sold for our keyword, If any
� If websites are bidding for AdWords sponsored placements for our keyword
� Common questions,“ how to” topics, and suggestions provided by Google.
Having such information helps you understand the nuts and bolts to what drives your niche.
Now let’ s move onto step 2
Step 2 – Analyse
In this step of the process, we will analyse Google’ s top 10 ranking sites, something also known as reverse engineering.
The reason we analyse the top 10 ranking sites is because that’ s our true competition.
Remember: page 1 of Google gets 92 % of all search engine traffic, so that is where we need to be.
And because there are only 10 positions on page 1, we will only analyse the top 10 sites.