Step 1 Uncover
The first step of the process is to choose a keyword . For this part , I will assume you have already selected the main keyword you want to rank for . Now we need to search Google for it .
In Google I like to look at the following areas
� Related keywords – To see what else Google is associating with our keyword
� Shopping results – To see what type of products are being sold if any
� Google AdWords – To see if companies are bidding for sponsored Ad placements
� Competing sites ( Quotes & allintitle ) – To see how many sites are optimizing for this keyword .
Google only provides some basic information about the keyword …
So In order to properly uncover our niche and to fully understand the type of topics that surround it , I like to look at the following areas too :
� Yahoo Answers – For finding common questions � How To Sites – For finding common “ How To ” subjects � Google suggest – For getting suggestions from google