We analyse the sites for a number of reasons
1. To see exactly how they optimize to rank 2. To see what Google looks for when ranking sites 3. To see exactly how difficult / easy it will be to rank 4. To be able to do exactly the same and rank our own sites
1. How Sites optimize For a Top Google Ranking When wanting to analyse how sites are optimizing to rank then we need to look at 2 core areas.
1. Onsite optimization factors 2. Offsite optimization factors
Here’ s some of the things I like to look at when analysing onsite factors
� Is the keyword used in the title, URL or heading tag � The internal linking structure for the site � The type of anchor text used to link to internal and external pages � And finally the keyword theme of the site- Is the whole site about the niche or only selected pages