5 Instagram Marketing Secrets Successful Brands Don’t Want You To Kno 5_Instagram_Marketing_Secrets | Page 5

5INSTAGRAM MARKETING SECRETS
For visitors, clicking on this link breaks contexts, causes confusion, and harms conversion.
A visitor effectively goes from consuming images of motorcycle accessories to a static
homepage where they may end up confused and leave.
So where should your clickable-link point to?
Here are a few ideas:
A landing page dedicated to Instagram-content
Ideally, your link should lead visitors to a dedicated landing-page.
On this page, you should provide additional information and context related to images or
content present on your profile.
This is especially true if you’re in eCommerce or run a digital store.
Doing so reduces friction and lets potential shoppers quickly purchase items. They don’t have to
waste time sifting through your site in order to find what they just saw on Instagram.
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