5 Instagram Marketing Secrets Successful Brands Don’t Want You To Kno 5_Instagram_Marketing_Secrets | Page 4

5INSTAGRAM MARKETING SECRETS
Link Out To a Customized Page for
Your Audience
Most social platforms allow clickable-links or ‘hyperlinks’ on every post you make, whether it be
a status update, tweet, or a video description on your YouTube channel.
Instagram is a bit different.
Besides your brand’s profile section, clickable-links are not allowed anywhere else.
The photo caption and comment areas on Instagram are strictly meant for engagement and
improving user experience.
If you try to add a link here, you will seem spammy.
This makes your choice of where to link-out particularly important.
Take a look at Biltwell’s Instagram page:
Notice how the link guides visitors to Biltwell’s homepage.
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