5 Instagram Marketing Secrets Successful Brands Don’t Want You To Kno 5_Instagram_Marketing_Secrets | Page 6

5INSTAGRAM MARKETING SECRETS
Madewell’s Instagram page features high-quality images of their products. The URL even hints
that click-through will lead to a customized-landing page related to Instagram.
The items on their landing page are instantly recognizable.
The same products are presented to potential customers with added quick-links to streamline
checkout.
Long-form content
Unfortunately, direct purchases from Instagram are rare.
Target-audiences in most industries (especially B2B) require lead nurturing before conversion
takes place.
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