Seaside
Revenue Overview
This quarter, we exceeded the Market in both Occupancy and RevPAR, driven by a 21.5 % year-over-year increase in demand— far outpacing the Market’ s flat performance. However, our ADR came in below Market levels and declined year over year, which limited overall revenue potential. As we continue to see strong booking momentum, we’ ll look for opportunities to strengthen and optimize our rate strategy and capture more revenue without sacrificing volume.
2025 Q2 Revenue Performance
KPIs AS OF JULY 1, 2025 360 BLUE 2025 Q2 VS MARKET 2025 Q2
OCCUPANCY |
74. 0 % |
VS |
70.8 % |
YOY OCCUPANCY CHANGE |
21.5 % |
VS |
0.3 % |
ADR |
$ 643 |
VS |
$ 747 |
YOY ADR CHANGE |
-15. 3 % |
VS |
15.8 % |
REVPAR |
$ 443 |
VS |
$ 420 |
YOY REVPAR CHANGE |
12.0 % |
VS |
25.3 % |
20
360 BLUE • EMERALD COAST • 2025 Q2 REVIEW