Seagrove Beach
Revenue Overview
Our Occupancy this quarter closely mirrored the Market, and we continued to command a significantly higher ADR. Although we achieved modest year-over-year growth in Occupancy, a decline in ADR tempered overall revenue growth. Moving forward, we’ ll focus on refining our rate strategy to drive a more resilient performance while preserving our premium positioning.
2025 Q2 Revenue Performance
KPIs AS OF JULY 1, 2025 |
360 BLUE 2025 Q2 |
VS |
MARKET 2025 Q2 |
OCCUPANCY |
61. 5 % |
VS |
62.8 % |
YOY OCCUPANCY CHANGE |
6.0 % |
VS |
4.8 % |
ADR |
$ 1,360 |
VS |
$ 499 |
YOY ADR CHANGE |
-8.6% |
VS |
0.9 % |
REVPAR |
$ 836 |
VS |
$ 313 |
YOY REVPAR CHANGE |
-3.1% |
VS |
5.8 % |
360 BLUE • EMERALD COAST • 2025 Q2 REVIEW
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