WaterColor
Revenue Overview
We outperformed the Market this quarter in Occupancy, ADR, and RevPAR— with our portfolio maintaining higher demand and stronger rate levels. However, our year-over-year growth trailed behind the Market across all KPIs, suggesting that while we remain well-positioned, there’ s opportunity to better align with evolving booking trends. We’ ll continue refining our strategy to stay competitive while protecting the premium performance this market commands.
2025 Q2 Revenue Performance
KPIs AS OF JULY 1, 2025 360 BLUE 2025 Q2 VS MARKET 2025 Q2
OCCUPANCY |
72.8 % |
VS |
66.8 % |
YOY OCCUPANCY CHANGE |
5.2 % |
VS |
16.0 % |
ADR |
$ 835 |
VS |
$ 782 |
YOY ADR CHANGE |
-4.2% |
VS |
-0.8% |
REVPAR |
$ 608 |
VS |
$ 522 |
YOY REVPAR CHANGE |
0.8 % |
VS |
15.1 % |
360 BLUE • EMERALD COAST • 2025 Q2 REVIEW
21