360 Blue 2024 Annual Realtor Report January 2025 | Page 22

WaterSound

Revenue Overview
In 2024 , we outperformed the Market across all three key performance indicators — Occupancy , ADR , and RevPAR . Looking ahead , we plan to strategically adjust rates during periods where higher rates have been achieved in recent years to optimize revenue for your home .
2024 Annual Revenue Performance
KPIs AS OF JANUARY 1 , 2025 360 BLUE 2024 VS MARKET 2024
OCCUPANCY
43.8 %
VS
40.6 %
YOY OCCUPANCY CHANGE
-8.6%
VS
-1.9%
ADR
$ 757
VS
$ 404
YOY ADR CHANGE
-6.3%
VS
-6.0%
REVPAR
$ 332
VS
$ 164
YOY REVPAR CHANGE
-14.2%
VS
-7.9%
22 360 BLUE • 2024 ANNUAL REVIEW