Cape San Blas
Although our Occupancy levels for 2024 fell short of the Market ’ s , we experienced an increase in Occupancy while the Market saw a decline compared to 2023 . We achieved this by adopting more aggressive pricing , which resulted in a much smaller year-over-year decrease in RevPAR compared to the Market .
2024 Annual Revenue Performance
KPIs AS OF JANUARY 1 , 2025 360 BLUE 2024 VS MARKET 2024
OCCUPANCY |
44.7 % |
VS |
48.5 % |
YOY OCCUPANCY CHANGE |
5.9 % |
VS |
-5.5% |
ADR |
$ 475 |
VS |
$ 428 |
YOY ADR CHANGE |
-5.9% |
VS |
3.9 % |
REVPAR |
$ 212 |
VS |
$ 208 |
YOY REVPAR CHANGE |
-0.5% |
VS |
-1.4% |
360 BLUE • 2024 ANNUAL REVIEW
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