WaterColor
Revenue Overview
To boost our Occupancy in 2024 , we adopted a more aggressive rate management strategy compared to the Market . This approach proved effective , as we outperformed the Market in Occupancy and achieved a slight year-over-year increase , while the Market experienced a decline .
2024 Annual Revenue Performance
KPIs AS OF JANUARY 1 , 2025 360 BLUE 2024 VS MARKET 2024
OCCUPANCY |
52.2 % |
VS |
46.6 % |
YOY OCCUPANCY CHANGE |
0.4 % |
VS |
-3.9% |
ADR |
$ 776 |
VS |
$ 786 |
YOY ADR CHANGE |
-6.4% |
VS |
-1.9% |
REVPAR |
$ 405 |
VS |
$ 366 |
YOY REVPAR CHANGE |
-6.3% |
VS |
-5.9% |
360 BLUE • 2024 ANNUAL REVIEW
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