360 Blue 2024 Annual Realtor Report January 2025 | Page 20

Seaside

Revenue Overview
While we lagged behind the Market in Occupancy for 2024 , we strategically managed rates more aggressively than the Market . As a result , we achieved a larger year-over-year increase in Occupancy compared to the Market .
2024 Annual Revenue Performance
KPIs AS OF JANUARY 1 , 2025 360 BLUE 2024 VS MARKET 2024
OCCUPANCY
46.2 %
VS
59.2 %
YOY OCCUPANCY CHANGE
9.0 %
VS
5.5 %
ADR
$ 670
VS
$ 625
YOY ADR CHANGE
-8.2%
VS
17.5 %
REVPAR
$ 188
VS
$ 233
YOY REVPAR CHANGE
-5.1%
VS
6.4 %
20 360 BLUE • 2024 ANNUAL REVIEW