360 Blue 2024 Annual Realtor Report January 2025 | Page 19

Seagrove Beach

Revenue Overview
In 2024 , we achieved year-over-year growth across all three key performance indicators — Occupancy , ADR , and RevPAR — compared to 2023 . In contrast , the Market experienced declines in both Occupancy and RevPAR . Moving forward , we plan to adjust rates downward during periods where higher rates were achieved in recent years to drive Occupancy and optimize revenue for your home .
2024 Annual Revenue Performance
KPIs AS OF JANUARY 1 , 2025 360 BLUE 2024 VS MARKET 2024
OCCUPANCY
41.6 %
VS
45.5 %
YOY OCCUPANCY CHANGE
3.5 %
VS
-6.4%
ADR
$ 1,344
VS
$ 430
YOY ADR CHANGE
2 . 6 %
VS
2 . 4 %
REVPAR
$ 560
VS
$ 196
YOY REVPAR CHANGE
6.3 %
VS
-3.9%
360 BLUE • 2024 ANNUAL REVIEW
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