360 Blue 2024 Annual Realtor Report January 2025 | страница 16

Panama City Beach

Revenue Overview
In 2024 , we outperformed the Market across all three key performance indicators — Occupancy , ADR , and RevPAR . Through strategic rate management , we achieved a slight year-over-year increase in Occupancy , while the Market experienced a decline .
2024 Annual Revenue Performance
KPIs AS OF JANUARY 1 , 2025 360 BLUE 2024 VS MARKET 2024
OCCUPANCY
48.3 %
VS
46.1 %
YOY OCCUPANCY CHANGE
0.6 %
VS
-6.5%
ADR
$ 1,049
VS
$ 210
YOY ADR CHANGE
-9. 3 %
VS
1.4 %
REVPAR
$ 507
VS
$ 97
YOY REVPAR CHANGE
-8.6%
VS
-4.9%
16 360 BLUE • 2024 ANNUAL REVIEW