Rosemary Beach
Revenue Overview
Although our Occupancy levels for 2024 fell short to the Market ’ s , we experienced an increase in Occupancy while the Market saw a decline compared to 2023 . We achieved this by adopting more aggressive pricing , which resulted in a smaller year-over-year decrease in RevPAR compared to the Market .
2024 Annual Revenue Performance
KPIs AS OF JANUARY 1 , 2025 360 BLUE 2024 VS MARKET 2024
OCCUPANCY |
48.4 % |
VS |
57 . 2 % |
YOY OCCUPANCY CHANGE |
6.6 % |
VS |
-6.5% |
ADR |
$ 773 |
VS |
$ 680 |
YOY ADR CHANGE |
-12.0% |
VS |
-0.6% |
REVPAR |
$ 374 |
VS |
$ 389 |
YOY REVPAR CHANGE |
-6.3% |
VS |
-6.9% |
360 BLUE • 2024 ANNUAL REVIEW
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