Miramar Beach
Revenue Overview
While we lagged behind the Market in Occupancy in 2024 , we outperformed in both ADR and RevPAR . Our strategic pricing approach led to a smaller year-over-year decline in Occupancy compared to the Market .
2024 Annual Revenue Performance
KPIs AS OF JANUARY 1 , 2025 360 BLUE 2024 VS MARKET 2024
OCCUPANCY |
45.6 % |
VS |
50.9 % |
YOY OCCUPANCY CHANGE |
-1.7% |
VS |
-3.2% |
ADR |
$ 1,381 |
VS |
$ 300 |
YOY ADR CHANGE |
-18.1% |
VS |
3.0 % |
REVPAR |
$ 629 |
VS |
$ 153 |
YOY REVPAR CHANGE |
-19.7% |
VS |
0.0 % |
360 BLUE • 2024 ANNUAL REVIEW
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