360 Blue 2024 Annual Realtor Report January 2025 | Page 13

Grayton Beach

Revenue Overview
While we lagged behind the Market in Occupancy in 2024 , we excelled in both ADR and RevPAR . Moving forward , we will continue with an aggressive rate management strategy to increase Occupancy and maximize your home ’ s revenue potential .
2024 Annual Revenue Performance
KPIs AS OF JANUARY 1 , 2025 360 BLUE 2024 VS MARKET 2024
OCCUPANCY
37 . 2 %
VS
43. 5 %
YOY OCCUPANCY CHANGE
-8.4%
VS
-5.2%
ADR
$ 1,174
VS
$ 628
YOY ADR CHANGE
-7. 2 %
VS
-1.7%
REVPAR
$ 436
VS
$ 273
YOY REVPAR CHANGE
-15.2%
VS
-6.8%
360 BLUE • 2024 ANNUAL REVIEW
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