360 Blue 2024 Annual Realtor Report January 2025 | Page 12

Dune Allen Beach

Revenue Overview
In 2024 , we outperformed the Market in all three KPIs — Occupancy , ADR , and RevPAR . Through strategic rate management , we experienced a smaller year-over-year decline in Occupancy compared to the Market .
2024 Annual Revenue Performance
KPIs AS OF JANUARY 1 , 2025 360 BLUE 2024 VS MARKET 2024
O CCU PA N C Y
37.9 %
VS
37 . 5 %
YOY OCCUPANCY CHANGE
-1.0%
VS
-2.8%
ADR
$ 916
VS
$ 518
YOY ADR CHANGE
-19.6%
VS
3.6 %
REVPAR
$ 347
VS
$ 194
YOY REVPAR CHANGE
-20.6%
VS
0.5 %
12 360 BLUE • 2024 ANNUAL REVIEW