30 Best Business Leaders of the Year 2019 30 Best Business Leaders of the Year 2019 | Page 64

DigiPerformance: Help
your campaign perform
Manish Jha
Founder
Mr. Manish Jha, founder of
DigiPerformance
Mr. Manish is a seasoned political
consultant and election strategist of
India and he has been demonstrating
innovative strategies to win elections.
After receiving his post-graduate
degree in business management, he
got an opportunity to launch Airtel’s
broadband services in his home town
that laid foundation of his career in
marketing and brand management.
His journey as a political consultant
started after working with big
corporates in consumer, telecom and
IT/ITES industries for 12 years. He
is also a part time panelist on major
media channels like Lok Sabha TV,
Bhaskar News, SuryaSamachar, News
World, Kanak News, News 18 and
Kalinga TV. Mr. Manish has also been
featured in top newspapers in India
and abroad such as; Daily Pioneer,
New Indian Express, Hindustan Times,
Bangkok Post, Samaya, and many more.
C
ompanies and
organizations must re-
evaluate their marketing
strategy because the old
methods have been updated.
In a survey conducted by
Video advertising firm Bright
Roll, it was shown that 72
percent of ad agencies came
to the conclusion that online
videos perform better than
TV. Digital advertising is more
than just a trend and in 2014,
companies spent almost 10
percent of their revenue on
marketing. A digital ad will
effectively tell the viewer
the story of a brand and this
method is more flexible and
universal. The digital medium
is where the users frequently
visit and the channels can be
used to influence the buyers
through text, video, images,
and more.
Marketer’s mission has
always been to find the target
customers and the internet
has made it easier for them to
hear the voice of consumers.
The concept of monetization
in content is not unethical
and content creators are
fully dedicated to giving an
authentic experience of the
brand. A partnership between
brands and content creators
will leverage opportunities in
long run. DigiPerformance is
a company based in Delhi that
helps content creators and
brands to monetize their data
and also provides services
like yield management with
audience profile analytics.
In conversation
with Mr. Manish
Jha, founder of
DigiPerformance
What are the pros
and cons associated
with using new media
technologies? Please
elaborate.
New media and technologies
are helping advertiser to
reach their consumers.
Consumers and voters are
easily engaging with new
media and technology and you
can rarely find people who do
not use any type of new media
like WhatsApp, Facebook,
and YouTube, etc. It is been a
trend, a useful one, and will
always be. However people
should always know that
everything needs limits and
so the new media is gradually
losing popularity due to lack
of right analysis.
Could you give us
a background on
DigiPerformance and
what you do?
DigiPerformance is a brand-
safe digital advertising
company, established in 2017,