30 Best Business Leaders of the Year 2019 30 Best Business Leaders of the Year 2019 | Page 65

is also recognized by DIP, Ministry
of Corporate Affairs, and GOI as first
2000 startup in India. We provide
communication platforms to brands,
NGOs, political parties to engage
with their target audience using
new and traditional media. We have
been delivering successful outreach
campaigns through innovative use of
new media channels.
Our company’s task is to assist our
clients in handling their profile
and end-to-end campaigns while
constantly evolving and embracing
growth. The services and solutions
that we provide have a wide range
which helps our habitué to optimize
outreach and turn customers to
their court. The services we provide
are survey, behavior analysis,
qualitative research and analysis,
LED video vans, poll-worker
training, candidate profile, bulk
SMS & emails, bulk WhatsApp,
bulk recorded voice calls, digital
advertising, customized mobile
application, election management
software, door to door campaigns,
outdoor advertising, cinema
advertising and more.
Can you tell us about
your early education and
career influences? What
made you choose to work
in this industry?
After doing my postgraduate
degree in business management,
I got an opportunity to launch
Airtel’s broadband services in my
home town that laidthe foundation
of my career in marketing and
brand management. My journey
as an entrepreneur started after
working with big corporates
in consumer, telecom and IT/
ITES industries for 12 years. As
a marketer, I was always keen to
innovate new techniques to reach
consumers, so my hunger for new
ideas helped me to connect well
with all media.
As the Founder/CEO,
what was the toughest
professional challenge you
have faced and how did you
manage through it?
The first and topmost challenge
has been, to manage resources and
expectations between customers,
employees, and family. Startups are
meant to face challenges every day,
my toughest was when I failed to
deliver my first order on time and
then converting the same customer
to my biggest client. It is possible
with commitment and regular
dialogue with all stakeholders.
How often does
DigiPerformance assess
its strengths, weaknesses,
opportunities, and threats
in order to understand the
current business climate?
DigiPerformance and its team
keep analyzing the current market
“
and business situation through
extensive research. We review our
performance, analyze weak points,
coming opportunities, and industry/
resources threat every quarter and
take appropriate action.
According to you, what are
the bright prospects for
media companies right now?
There are plenty of opportunities
coming in the industry, especially in
brand management and campaigns
using new media. We see brands
and political clients evolving and
becoming fearless when it comes to
using new media and technologies
to communicate with the target
audience or voters.
If you had a magic stick,
which are the three things
you would change in this
industry?
A magic stick is good to hear in
stories, still if I get an opportunity
to change something in the industry
then I will make the relationship
between client and delivery partner
stronger and more understanding.
Help Brands to
create, deliver and
justify marketing
campaign”
SR