30 Best Business Leaders of the Year 2019 30 Best Business Leaders of the Year 2019 | Page 30

VSM Software (P) Ltd. Led by N. Krishnamurthy,
Providing one-stop comprehensive business
solutions in the field of Pharmaceuticals
T
he pharmaceutical industry
is setting up new trends and
goals in the field of pharmacy
and technology. The main aim of
the firm is to discover and develop
new drugs and to bring them into
the market. Many pharmaceutical
companies use new technologies
and innovations to bring new
medical devices to the market. It
mainly deals with medications
and medical devices and is also
into banking sectors. They do
hold patenting rights on certain
medications; they also perform
efficient drug testing, drug safety
tests, and marketing of the newly
formulated drugs.
The firm plays a crucial role in
saving the lives of many patients
who rely on them. One such
company which is inspiring
and saving lives of many is
VSM Software (P) Ltd. The
company was set up in the year
2011 and has a well-qualified and
skilled team of professionals. It is an
ISO certified organization for both
Quality and Information Security.
The firm provides a unique blend
of business process knowledge and
software product implementation
and customization, an integrated
value chain, those results in
high ROI for our customers in a
reasonable time frame.
It is innovative and provides quality
deliverables on time. It also provides
comprehensive solutions to the
Pharmaceuticals, Medical Devices
and Banking Industries in their area
of focus, with customer’s challenges
in mind, and with a commitment
to deliver what they promise. The
firm is aiming to be one among the
leaders and empower the customers
to manage their business processes
more effectively.
Products Manufactured
by the company
Kea
It is VSM’s CRM/Salesforce
Effectiveness (SFE) product built
keeping the sales force needs
of pharma and medical device
industries in mind. Kea is deployed
across many large Multinational
and Indian pharma companies.
With Kea – the firm aims to be a
one-stop solution for the sales force
and marketing functions of the
pharmaceutical and medical devices
industry. Some of the key features of
Kea are:
• Kea – Apt – our mobile
reporting app
• E-Detailing and Closed Loop
Marketing (CLM)
• Decision Support Framework –
real-time relevant data analysis
• Hosted on IBM Cloud for better
security
• Kea – Pharmaceutical CRM
Product
Kea pharma industry has 2 versions
– Basic and Premium which gives
their clients the flexibility to choose
the version that suits their needs the
best. Clients also have the flexibility
to start small with the basic version
and upgrade to the premium version
when the need arises.
Kea – Medical Devices CRM
Product
The firm mainly concentrates on
three broad segments: Disposables,
Implants, and Capital Equipment.
Each of these segments has its
own specific CRM needs. Kea for
“Not just software. Total business solutions.”
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september 2019