30 Best Business Leaders of the Year 2019 30 Best Business Leaders of the Year 2019 | Page 29

content suitability for the right
platform, screen, and environment.
Neuro-Insight optimizes
your content to achieve peak
performance on desired channels. understanding of the ethos of the
brand, product, or service and the
specific aspects that resonate with
the consumer on a subconscious
level.
Neuro-insight tracks brand
performance against its core values.
Take a deep dive into the effects of
your work and the impact it has on
predetermined brand values. Competitive analysis, message
strategy, audience segmentation.
There are many ways to position a
big idea – Neuro-Insight helps you
evaluate what the best way is for
your brand.
Brand tracking
Big insight
An insight into human motivation
— that precedes message and
strategy in the form of image, myth,
story, song, or ritual. Glean a deeper
Evaluating strategy
Rough execution
Weed out bad ideas early and
double down on good ideas by
testing storyboards and animatics.
Meet the enterprising CEO of
Neuro-Insight, John Zwieg
John’s storied career includes chapters as a professional
musician, combat veteran, race relations educator, management
consultant, agency creative director, P&G brand manager, and
group CEO at the largest marketing communications company
in the world. As Neuro-Insight’s global CEO, John brings a
life-long commitment to discovering meaning in human
motivation and adding value in creative communication.
He spent most of his career at WPP, where he was
responsible for acquiring and leading 60-some marketing
services companies specialized by industry, discipline, and
audience — including branding and identity, digital and
relationship marketing, and ethnic/demographic
marketing. He also founded CommonHealth, the world’s
largest and most respected healthcare marketing firm;
prior to that, he was a consumer brand and category
manager at P&G. Earlier in his career, John was a
managing partner at Waymaker Institute, a management
consulting firm.
He is a frequent keynote speaker on leadership, creativity,
and collaboration, and current nonprofit activities include
the Foundation for Art & Healing, an organization dedicated
to the global health crisis of loneliness and alienation;
and as vice chairman of the Cape Eleuthera Foundation,
providing life-changing educational programs for developing
leaders who effect change.
John Zwieg, CEO
With its technology, Neuro-Insight
can help identify concepts that
are representative of overarching
strategic goals - before precious
time and money are wasted on dead
ends.
Creative optimization
Predicts, diagnoses, and optimizes
the effectiveness of finished
creative execution. Utilize a second-
by-second analysis to pinpoint
scenes, sequences, and themes
that effectively communicate your
intended message.
SR