SPMT-200 |
Foundations of Sports Management |
This introductory level course provides a detailed overview of the structure of the sport industry. A description of career opportunities in sport will be presented with a special interest in helping the student explore careers that are of interest. The value of professional management to sports organizations will also be highlighted. The development of effective communication skills will be emphasized through class presentations and written |
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assignments. |
3.00 |
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SPMT-300 |
Role of Sport in Society |
This course is an analysis of the social relations within the institution of sport and designed to acquaint students with the relationship between sport and the society in which it is embedded. Students will examine the social forces that shape the sport industry in the United States and internationally and the influence the sport industry has on society. Students will critically examine common understandings of sport from economic, historical, political, and sociological perspectives. Topics include international cultures in sport, violence and deviant behavior in sport, social stratification in sport, sport education, and societal beliefs, traditions, customs, and the sport subculture. The demonstration of interpersonal and intrapersonal skills will be emphasized throughout the |
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course. |
3.00 |
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SPMT-305 |
Sport Sales, Sponsorship, Revenue Strat |
The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Students will learn how to develop the skills essential to effectively build sales and revenue within a sport business and leverage the various revenue producing opportunities within a sports organization. The course will explore critical factors in successfully negotiating, growing, and renewing sales with both consumers and corporate partners through exploration of techniques used to sell and generate revenue in the sports business cycle. Topics include sales proposal development, sponsor solicitation, licensing rights, new business development, endorsements and merchandising, commercialization of technology, and corporate partnerships. Students will complete role play scenarios, compete in a sales competition, and utilize oral and written |
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communications for evaluation. |
3.00 |
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SPMT-350 |
Cases in Sport Management |
This course will analyze effective management strategies and the body of knowledge associated with pursuing a career as a manager in the sport industry. Functional management, strategic planning, decision making, leadership style, managing conflict and change, motivation of a workforce, and management techniques in different sport environments will be explored during the course of the semester. Students will study organizational theory, decision making, policy development, planning, governance and the management functions necessary to provide them with the appropriate skills and knowledge to be effective sport managers of sport organizations. Attention will be given to the issues facing sport organizations and the use of management |
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techniques to solve business-related problems. |
3.00 |
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SPMT-351 |
Strategic Sport Marketing |
This course provides an overview of the various techniques and strategies of marketing in the sport environment. Areas to be covered include the processes of the strategic sport marketing, market research and analytics, the segmentation process, the identification of target markets, database and relationship marketing, sponsorship, corporate partnerships, and the development of the sport marketing mix and sponsorship packages. Students will build an integrated marketing plan for a sport organization and event by first describing how the five P ' s of sport |
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marketing are applied in sport. |
3.00 |
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SPMT-352 |
Financing Sport Operations |
This course is designed to prepare the prospective sport manager with an overview of the major financial issues facing the sport industry. An analysis of the following areas will be undertaken: sources of revenue for sports organizations, a comparison of public and private sector funding in sports, and investment of public resources into private sporting facilities. Students will analyze financial concepts and theories and their application in the professional, intercollegiate, recreational, and commercial sport industries. Topics include revenue and expenses of professional, intercollegiate, and private sport industries, issues affecting these revenues and expenses, fundraising at the intercollegiate level, ownership in sport, and public and private funding for non-profit sport |
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programs. |
3.00 |
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