Gwynedd Mercy University 2026-2027 University Catalog
their customers. The curriculum integrates key areas of modern marketing, including consumer insights, integrated marketing communication, digital and social media engagement, and the strategic use of data and technology to support effective decision-making.
Through coursework and applied learning experiences, students build practical, career-ready skills while gaining a strong foundation in core business disciplines. The program emphasizes both analytical and creative thinking, preparing graduates to develop effective marketing strategies and respond to the challenges of a dynamic marketplace.
Opportunities to earn industry-recognized certifications and complete applied projects throughout the program contribute to the development of a professional marketing portfolio. Students may also participate in the University Research Conference, where they can explore and present research on marketing topics of interest.
The program also offers the opportunity to complete the accelerated 4 + 1 MBA program, which allows students to earn both their bachelor’ s degree and MBA in an accelerated format. Students interested in the 4 + 1 MBA option should meet with their advisor in their junior year to apply.
Program Student Learning Outcomes: PLO1 Demonstrate an understanding of the marketing ecosystem and its role within the broader business environment. PLO2 Apply marketing research methods and analytical tools to gather and interpret customer and market insights. PLO3 Develop clear, persuasive marketing communications tailored to specific audiences, channels, and objectives. PLO4 Design, implement, and evaluate integrated marketing strategies that support organizational goals. PLO5 Apply marketing knowledge and digital technologies to respond effectively to changes in the marketing environment. Academic Criteria for Admission, Progression and Retention Program Admissions Requirements and Procedures: Same as University
For Major Requirements, see Curriculum Sheets. For Curriculum Sequence, consult Program Advisor.
Internal / External Transfers: Admissions requirements for external transfer students are the same as the University. Internal transfers should contact program chair.
Academic Standards / Grade Requirements: Students must earn a grade of“ C” or higher in all required marketing and major courses in order for the course to count toward completion of the program. The minimum major GPA is 2.0 and minimum cumulative GPA is 2.0.
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