Gwynedd Mercy University 2026-2027 University Catalog
Program Student Learning Outcomes: PLO1 Demonstrate effective written and oral communication skills in professional business environments. PLO2 Apply management principles and business knowledge to analyze organizational challenges and support strategic decision-making. PLO3 Apply ethical reasoning and professional responsibility when evaluating business situations and organizational practices. PLO4 Analyze business problems using quantitative methods, decision-support tools, and relevant information sources. PLO5 Demonstrate effective collaboration and leadership skills when working in teams to achieve organizational goals.
Academic Criteria for Admission, Progression and Retention Program Admissions Requirements and Procedures: Same as University For Major Requirements, see Curriculum Sheets. For Curriculum Sequence, consult Program Advisor.
Internal / External Transfers: Admissions requirements for external transfer students are the same as the University. Internal transfers should contact program chair.
Academic Standards / Grade Requirements: Students must earn a grade of“ C” or higher in all required management and major courses in order for the course to count toward completion of the program. The minimum major GPA is 2.0 and minimum cumulative GPA is 2.0. Credit Requirements: A minimum of 120 credits is required for the bachelor’ s degree. Academic Progress, Probation, and Program Dismissal: Students must successfully complete all required courses in the program. A student who fails a required course may repeat the course once. If a student fails the same required course twice, the student may be dismissed from the program. All other academic progress and probation policies follow University guidelines.
Attendance: Regular class attendance is necessary for the attainment of satisfactory performance in university work and is the responsibility of each student. Requirements for class attendance within any course are at the discretion of the faculty member responsible for the course. Attendance is always required on the first day of each course.
Course Withdrawal Policies Same as University
MARKETING Degree: Bachelor of Science Program Accreditor: International Accreditation Council for Business Education( iacbe. org) Program Modality: On-ground Department Chair: Melissa Dennis
Program Description: The Marketing program prepares students to become successful professionals by developing a strong understanding of strategy, consumer behavior, and the evolving relationship between organizations and
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