Tourism Fernie 2025 Annual Report
Website – TourismFernie. com
Visits: 647,981( 53,998 / mth) I Page Views: 924,356 I Leads to TF Members: 119,285
Visitors to Tourism Fernie’ s website provide key insights on who is interested in Fernie as a destination and what information is important to them in planning a trip.
The destination’ s official marketing website tourismfernie. com features hundreds of pages focusing on information to help visitors plan their visit and make the most of their stay and get a feel for what our community has to offer, including news, events, travel deals and more.
Tourism Fernie member listings are an important part of the website’ s content, providing valuable information to visitors as well as driving referrals to local businesses. Over 400 individual member listing pages are regularly reviewed, refreshed and updated by Tourism Fernie staff.
Visitors to Tourismfernie. com in 2025:
• Total number of website users – 342,354
• 51 % visited the site through organic search, and 18 % came from paid search & display ads, 9.92 % were direct visitors. The remainder came from display advertising or from referrals on other sites and channels.
• 17 % were returning visitors to the site, 83 % were new users.
• 52 % female, 48 % male
• 81 % were from Canada(# 1 Calgary, # 2 Vancouver, # 3 Edmonton), 11 % from USA, 8 % Overseas(# 1 China, # 2 UK, # 3 Singapore, # 4 Australia, # 5 Germany)
Top 10 most viewed pages in 2025: |
1. |
Events & Events Calendar |
2. |
Things To Do |
3. |
Winter Campaign Landing Page |
4. |
Skiing & Snowboarding at Fernie |
Alpine Resort |
5. |
Fairy Creek Falls |
6. |
Summer Contest |
7. |
Demolition Derby( Event Listing) |
8. |
Ponies & Planks Skijoring |
( Event Listing) |
9. |
Mt Fernie Provincial Park |
& Campground |
10. Attractions in Fernie |
Tourism Fernie is Building a New Website!!!
At the turn of 2024 and 2025, Tourism Fernie issued a Request for Quote( RFQ) for the development of a new website. In March 2025, the contract was awarded to Whistler-based marketing agency MMGY Origin. Since then, Tourism Fernie staff have been working closely with the agency on the project, launch planned for April 2026!!! We think you’ ll be as excited as us!!
88 Report for 12 month fiscal period of January – December, 2025