As prepared for the Annual General Meeting March 31, 2026
In September 2025, a social media reel filmed and shared by Tourism Fernie captured widespread attention after it showcased a heartwarming human chain formed to help move books into Polar Peek Bookstore’ s new location in downtown Fernie. The short, uplifting video highlighted dozens of community members passing books hand-to-hand along the sidewalk, celebrating both the store’ s opening and the town’ s strong community spirit. The reel quickly gained traction online, drawing the interest of CBC News, which featured the story and amplified it to a wide audience. The story was also shared by the Destination Canada’ s Instagram account Explore Canada( 1.7 million followers), whose separate Instagram post generated an additional 217,000 views. Thanks to the fun video and genuine small-town charm, Tourism Fernie’ s post not only promoted a local business but also positioned Fernie as a welcoming and tightly knit mountain community.
Report for 12 month fiscal period of January – December, 2025 87