2025 Tourism Fernie Annual Report 2025 | Page 89

As prepared for the Annual General Meeting March 31, 2026
Annual Contests – Win a Stay in Fernie!
Tourism Fernie, in collaboration with its member businesses, hosts two annual contests- one for summer and one for winter- offering a chance to win an unforgettable trip to Fernie. These contests not only boost destination exposure and awareness but also serve as a valuable way to grow email newsletter subscriptions for both Tourism Fernie and its contest partners.
2025 Summer Contest Prize:
• 3 nights at Park Place Lodge for 2 people( double occupancy)
• 1-day Sightseeing for 2 people or full day Ride & Dine for 2 people at Fernie Alpine Resort
• Guided group hike for 2 people with Hike Fernie
• $ 100 local gift card to shop or dine in Fernie Results:
Total Contest Entries: 13,856 I Newsletter Opt-ins: 6,239( for Tourism Fernie), 7,778( combined for Contest Partners)
2025 Winter Contest Prize:
• 4 nights at the Fernie Stanford Waterslide Resort for 2 people( double occupancy)
• 3-day ski pass at Fernie Alpine Resort for 2 people
• $ 100 local gift card to shop or dine in Fernie
Total Contest Entries: 8,772 I Newsletter Opt-ins: 3,358( for Tourism Fernie), 5,578( combined for Contest Partners)
Report for 12 month fiscal period of January – December, 2025 89