Tourism Fernie 2025 Annual Report
Seasonal Destination Campaign – Spring & Summer
Tactic 1 – Bell Media CTV
30s video ad running on linear TV on Bell Media’ s CTV for 4 weeks in Alberta, Manitoba, Saskatchewan and BC – Vancouver, with a 2 week extension for Calgary and Vancouver with 15s ads.
Impressions: 2,799,110 I Occasions( aired spots): 985
Tactic 2 – Radio
Two-week radio campaign on Calgary’ s radio stations 101.5 TODAY RADIO and Wild 95.3 on traditional radio broadcast as well as streaming.
Impressions: 395,594 I Website Traffic from Streaming: 1,830
Tactic 3 – Meta & Google
Digital ad campaign on Meta & Google to key markets in Canada and US to inspire overnight visitation during spring and early summer season.
Impressions: 1,646,657 I Clicks: 35.961 I Cost per Click: $ 0.36
44 Report for 12 month fiscal period of January – December, 2025