2025 Tourism Fernie Annual Report 2025 | Page 45

As prepared for the Annual General Meeting March 31, 2026
Tactic 4 – Streaming & Connected TV( US)
30s video awareness campaign running on miscellaneous streaming and connected TV channels in select metros in these US markets: Montana, Idaho, Washington, Oregon and California.
Impressions: 78,996 I Video Ad Completion: 98.09 %
.... and 500 + more channels in inventory to choose from.
Tactic 5 – NorthWest Travel Magazine
Full page print ad in the NW Travel Magazine – a bi-monthly publication inspiring travel and covering destinations across Washington, Oregon, Idaho, Montana, Alaska, British Columbia, and Wyoming; supported by digital display ads on the magazine’ s website.
Print magazine circulation: > 30,000 Display Ads Views: 36,000 I Hovers: 880 I 125 clicks
Find Adventure in the Canadian Rockies
Nestled in the Rocky Mountains of southeast British Columbia, Fernie is where adventure meets a warm welcome.
Hike to breathtaking alpine views, ride epic mountain bike trails, or conquer whitewater rapids— in a place that feels like home. Uncrowded, unpretentious, and undeniably fun, Fernie invites you to explore, connect, and embrace the thrill of the outdoors.
Save at least 40 %* on everything when you visit Fernie, British Columbia this season thanks to the great USD / CAD exchange rate!
VisitFernieBC. com
Rotating gif banner
Report for 12 month fiscal period of January – December, 2025 45