As prepared for the Annual General Meeting March 31, 2026
Seasonal Destination Campaign – Winter & Spring Skiing
Tactic 1 – Meta & Google
Digital ad campaign on Meta & Google to key markets in Canada and US to generate leads from January until the end of the ski season.
Impressions: 1,522,556 I Clicks: 41,867 I Cost per Click: $ 0.27
Tactic 2 – Streaming & Connected TV( US)
30s video awareness campaign running on miscellaneous streaming and connected TV channels in select metros in these US markets: Montana, Idaho, Washington + Portland( OR).
Impressions: 24,832 I Video Ad Completion: 97.26 %
.... and 500 + more channels in inventory to choose from.
Report for 12 month fiscal period of January – December, 2025 43