Gwynedd Mercy University 2025-2026 University Catalog 115
computer simulation. The marketing program offers an optional concentration in digital communication as well as the opportunity to complete the 4 + 1 MBA program. Students should meet with their advisor in their junior year to apply to the 4 + 1 program.
Program Student Learning Outcomes: PLO1 Gain a holistic understanding of the marketing ecosystem and its interconnected elements. PLO2 Develop strong research skills to gather deep customer insights, informing marketing decisions through a multifaceted approach. PLO3 Hone communication skills to craft compelling, targeted, and persuasive marketing messages. PLO4 Develop, implement, and evaluate comprehensive marketing strategies. PLO5 Cultivate the agility to adapt marketing knowledge and skills to the ever-evolving landscape.
Experiential Learning: Students are required to engage in an internship, which allows students to put theory into practice, observe professionals engaging their field of study, practice their skills under the supervision of seasoned professionals, network within their chosen field, and gain valuable experience. Students should consult with their academic advisor before they plan to register for the internship. Students are responsible for their own transportation to and from off-campus experiential learning opportunities.
For Major Requirements, see Curriculum Sheets. For Curriculum Sequence, consult Program Advisor.
Academic Criteria for Admission, Progression and Retention Program Admissions Requirements and Procedures: Same as University Internal / External Transfers: Same as University Academic Standards / Grade Requirements: Same as University Academic Progress, Probation, and Program Dismissal: Same as University Course Withdrawal Policies Same as University
PHILOSOPHY
Degree: Bachelor of Arts Program Modality: On-ground Department Chair: Michael Clinton
Program Description: The Philosophy Program at Gwynedd Mercy University provides a comprehensive baccalaureate curriculum steeped in the Western philosophical tradition and committed to promoting the discipline as the noblest intellectual pursuit offered in the academy. To this end, the Program seeks to safeguard the historical approach to the discipline, emphasizing the great thinkers in all four epochs of Western history and focusing upon the philosophia perennis that constitutes the greater tradition.